We woke up one morning
and started a cult.
Morning Cult is a small team in California making the kind of matcha lattes we wished existed in a can. High quality matcha, special and trending flavors, but without having to wait in long lines for overpriced lattes.
01
Functional
50 mg of natural caffeine, 110 mg of L-theanine. Calm focus, no jitters, no afternoon crash.
02
Flavorful
Premium Japanese matcha coupled with organic ingredients and natural flavors to exceed your expectations of what canned matcha should taste like.
03
Fun
The Matcha Man is our leader. The 'cult' is the joke and the point. We take matcha seriously. Everything else? Lightly.
Our mission
The ready-to-drink matcha latte company.
Morning Cult is on a mission to provide the potion for the matcha lovers, the early risers, the productive and the wellness culture.
We aim to energize mornings with flavorful matcha lattes that fuel focus without the crash — blending taste and style into a ritual where wellness and productivity are in perfect balance.
We're redefining mornings to be calm, high-vibe, and delicious — and building a community around that.
How we make it
Slow, then fast.
01
Idea & Design
We have an idea of our flavored matcha latte. Our design team begins to design an entire ecosystem around the flavor.
02
Formulation
We then create the formula around the flavor. This consists of different mixtures, trial and errors, and not complete until we have the perfect blend.
03
Production
We then take our finalized formula and mass produce it into our beautiful cans. This is where steps 1 and 2 come together.
04
Ship
Boxed, packed, and out the door. Direct to your front door, or stocked at your favorite store and café.
What we believe
The rules of the morning.
- The morning is yours. Calm, high-vibe, delicious. A ritual where wellness and productivity are in perfect balance.
- Functional > performative. Natural caffeine, natural L-Theanine, natural ingredients. Wellness without sacrifice.
- 5g sugar, full flavor. Sweet enough to enjoy, light enough to drink daily.
- The cult is opt-in. Skip a week, cancel whenever. We won't make it weird.
Join the Morning Cult.Let's redefine mornings.
Skip a week, cancel whenever — we won't make it weird.